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IS MEDIA - CRM - SD

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Hi,

 

As im getting in to this subject as a beginner ...your insights will be of much helpful to me in understanding the subject...

 

Here are my quetstWhat is the neccesity for a company to go for IS MEdia though they have SD in place. Any benefit for that ?

 

Any functional advantage of using the IS Media component ?

 

Also, please let me know the linkage between IS Media and CRM ?

 

Regards


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